LEPAS Confirmed for UK as Chery International Grows UK Brand Outreach
- LEPAS, a new energy brand from Chery International, confirmed to enter the United Kingdom (UK) in 2026
- LEPAS, combining "Leopard", "Leap" and "Passion", was introduced on an international stage in Q3 2025
- Its brand identity is bolder, more imaginative, and filled with smart technology and design, turning everyday routines into moments of fun
- Designed for the European market, LEPAS' European introduction started in 2025, with the first UK model launch confirmed for Q3 2026
- Initial launch plans, including the first LEPAS model on sale, to be revealed in the coming weeks
London, 4 February 2026
A new name is preparing to make its mark on the UK automotive industry. Chery International can confirm LEPAS as the fourth brand joining its growing family of automotive marques in the UK. Its identity is bolder, more imaginative, and packed with smart technology and thoughtful design.
Chery International, the largest exporter of cars from China for 23 years in a row, has created a huge success story in the UK market, responsible for not only the launch of OMODA UK in August 2024, JAECOO UK in January 2025, but also CHERY UK in Summer 2025.
Designed as a New Energy Vehicle (NEV) brand for the European market from the outset, LEPAS balances efficiency, comfort, and advanced technology. Built on a globally intelligent platform, it blends elegant design with innovation, making every drive both practical and inspiring.
The LEPAS launch plans were released under strict confidence during January's group Retailer Conference for OMODA&JAECOO and CHERY, while the leadership team reflected on the group's 2025 achievements. To date, the group is responsible for the fastest-ever rise from 0-5% market share that the UK market has seen, with a 5.3% group market share taking a mere 18 months.
The UK team will reveal initial launch plans in the coming weeks, including full details of the first LEPAS model scheduled to go on sale. This phased introduction will outline leadership appointments, retailer plans, and the brand's ambition to establish itself as a distinctive new presence in the UK market.
About LEPAS and Chery International
LEPAS combines performance, intelligence, and refined design. Its name reflects a global vision, leaping across regions and cultures to bring capable, stylish SUVs to drivers around the world.
Designed for modern urban explorers, LEPAS balances efficiency, comfort, and advanced technology. Built on a globally intelligent platform, it blends thoughtful design with innovation, making every drive both practical and inspiring.
As part of Chery Holding Group, which entered the 2024 Fortune Global 500 in 385th position with revenues of $39.1 billion, LEPAS benefits from world-class R&D, global manufacturing standards, and a robust supply chain. With a Chery International's foundation of success built over three decades, LEPAS is launching as a further export brand dedicated to supplying new energy vehicles. From Europe to Shanghai, LEPAS represents a bold new phase of international growth, turning every journey into a statement of style and ambition.